How much does Shore Way Management charge?

Shore Way Management charges a percentage of gross rental revenue — the standard full-service model. Most owners net significantly more after our fee than they earned gross before. We'll show you the math in your free property assessment.

What if I want to use my own property?

Your property, your calendar. Owner holds are always respected. We work around your personal use and simply block those dates from guest bookings.

How quickly can my property be listed?

From signed agreement to first booking, most properties go live in as little as 7 days. We handle photography, listing creation, pricing setup, and compliance — you don't lift a finger.

What happens if a guest damages my property?

We screen every guest, require damage deposits, and carry comprehensive damage protection. In the rare event of an issue, our local team responds immediately and handles everything.

Is there a long-term contract?

Our management agreements are annual. We stand behind our service with a 90-day satisfaction clause — if we're not delivering, you can exit with no penalty.

How is Shore Way different from Vacasa or Evolve?

Three differences: (1) We're #1 rated in this market by AirDNA — national companies cannot say that for the North Shore. (2) You have a named local manager who knows your property. (3) We apply boutique hospitality standards that drive better reviews and premium pricing.

Shore Way Management | #1 Vacation Rental Manager on Boston's North Shore

Sound familiar?

Most North Shore Owners Are Leaving
Significant Money on the Table

Whether you haven't started yet, you're burning out from self-managing, or you're with a national company that treats you like a number — Shore Way Management was built to fix exactly that.

⏱

"I know I should be renting it, but I don't know where to start."

Compliance, photography, pricing, which platform — the setup alone feels like a second job before you've earned a dollar. Most owners in this position earn nothing while they wait to feel ready.

Permits and local regulations are confusing
Professional photography feels expensive upfront
Pricing strategy is unclear without data
Every unbooked week is income you can't get back

The fix: From signed agreement to first booking in as little as 7 days. You do nothing.

😓

"I tried self-managing. It consumed my weekends and I still underearned."

Self-managing owners consistently underprice, overwork, and underinvest in the guest experience. The result: less income than professionally managed comparables, and a second job you didn't sign up for.

Midnight guest messages — every night
Cleaning coordination is a part-time job
Pricing guesswork leaves money on the table
One bad review can cost thousands

The fix: Dynamic pricing + professional hospitality = measurably higher ADR.

📊

"I'm with a big management company and I feel like a number."

National operators use generic algorithms, call centers, and high staff turnover. Owners report slow responses, inconsistent quality, and revenue performance that falls well below market — with no one to call.

You never speak to the same person twice
Generic management, no local knowledge
Hidden fees erode your margins
Your property competes against their entire portfolio

The fix: A named local manager who knows your property. Always.

Everything, handled

What "Full Service" Actually Means

When we say full service, we mean it. Here is every single thing we manage on your behalf — so you genuinely don't have to think about any of it.

📸

Professional Photography

Architectural-quality photography that converts browsers into bookers. Listings with professional photos earn 30–45% more bookings — we include it in full-service management.

Included

📈

Dynamic Pricing

AI-powered pricing adjusted weekly based on demand, local events, competitor rates, and seasonality. We use PriceLabs and AirDNA — no more flat rates leaving money behind.

PriceLabs + AirDNA

🕐

24/7 Guest Support

A real local team handles every guest question, late-night lockout, and in-stay request. No call centers. No scripts. No delays that cost you a 5-star review.

Always On

✨

Hotel-Standard Cleaning & Prep

Turnover handled by our vetted, Shore Way-trained housekeeping team via Breezeway. Every stay prepared to boutique hotel standards — tracked, inspected, documented.

Breezeway

🌐

Multi-Platform Marketing

SEO-optimized listings across Airbnb, VRBO, Booking.com, and 20+ more. Headlines, descriptions, and amenity highlights written to perform — not just to exist.

20+ Platforms

🔧

Maintenance & Compliance

Local vendor network for everything from HVAC to STR permitting. Issues caught early, resolved fast — and we handle licensing and tax registration so you stay compliant.

Proactive

See the Full Service Breakdown

Rachel and Alex Steeg with their family on Boston's North Shore

Our story

We Don't Just Manage
Properties. We Own Them.

Rachel and Alex Steeg have called the North Shore home since 2011. In 2019, they purchased their first investment property in Gloucester — and caught the real estate bug hard. Today, they manage their own portfolio alongside Shore Way's client properties.

That means every decision is made owner-to-owner. When we optimize pricing, vet a guest, or coordinate a repair, we're thinking about it the way you are — because we've been in that exact position ourselves.

2019

First Gloucester investment

2022

Shore Way launched

Licensed Realtor (Alex)

100%

North Shore focused

Read Our Story

The revenue reality

What Your North Shore Property Could Realistically Earn

Our #1 AirDNA ranking isn't a vanity metric — it reflects actual revenue performance measured across hundreds of stays. The gap between self-managed properties and Shore Way-managed properties on the North Shore is significant and consistent.

✓ Dynamic pricing optimized weekly — not monthly, not quarterly
✓ Professional photography drives bookings 30–45% above average
✓ 5-star guest reviews increase repeat bookings and organic ranking

Get My Free Income Estimate

Estimated Annual Rental Income

Shore Way-Managed Properties

2-bedroom cottage (Rockport)$55–75K

1-bedroom apartment (Salem)$70–95K

4-bedroom home (Salem / Gloucester)$110–150K

6+ bedroom estate (Cape Ann)$175–350K

Based on actual Shore Way portfolio performance. Your free estimate will be specific to your property.

Why not the alternatives?

Shore Way vs. Your Other Options

A direct comparison of what owners actually experience with each approach.

	Shore Way	Self-Managing	National Operator
Verified #1 revenue performance (AirDNA)	✓	✗	✗
Truly hands-free for the owner	✓	✗	~
Named local manager who knows your property	✓	✓ (you)	✗
Dynamic pricing optimized weekly	✓	✗	~
Boutique hospitality guest experience	✓	~	✗
Professional photography included	✓	✗	~
Your weekends stay your own	✓	✗	✓
Monthly transparent owner reporting	✓	~	~

✓ Included ✗ Not included ~ Variable or partial

Our portfolio

A Glimpse at What We Manage

Browse All on Shore Way Stays

Gloucester, MA

Cape Ann

Coastal Home — Gloucester

★★★★★

"Even more beautiful in person than in the photos. Everything was sparkling clean and fully equipped. We will definitely be coming back!"

Rockport, MA

Cape Ann

Coastal Cottage — Rockport

★★★★★

"Without a doubt, our only regret is not staying longer. It exceeded all expectations and completely turned our trip around."

Salem, MA

Salem

Historic Home — Salem

★★★★★

"Arguably the best Airbnb I've ever stayed in. Clean, cozy, and so beautifully decorated. Highly recommend for a perfect stay in Salem."

See All Properties on Shore Way Stays

What owners say

Trusted by North Shore
Property Owners

★★★★★

"Four months later I've purchased an RV so my family and I can travel while Rachel handles renting out my residence and studio. Our rental take-home income has tripled with Shore Way — after fees. She's honest, hard working, dedicated, and knowledgeable."

Jennifer S.

Studio + Primary Residence, North Shore

★★★★★

"The folks at Shore Way are experts at what they do and are great business partners. But aside from being best-in-class when it comes to real estate and STRs, they're also some of the most humble, kind, and honorable people you'll ever meet. Couldn't recommend this team more — 10/10."

Brett J.

Property Owner, North Shore

★★★★★

"Alex and Rachel are top tier people who run a top tier business. They are kind, honest, and work hard to make your property a success — very helpful in answering questions and guiding you through the process. If you're looking for someone to manage your STR, Shoreway is the way to go."

Gabe C.

Short-Term Rental, North Shore

Ready to get started?

Get Your Free
Property Assessment

Tell us about your property. We'll review the details, run local market comparables, and come back with a specific income estimate and a clear picture of what Shore Way management would look like for your home. No commitment. No pressure. We respond within 2 hours.

Get My Free Revenue Estimate See How It Works

We'll follow up within 24 hours.

Your North Shore Property Should Be WorkingHarder.

Most North Shore Owners Are Leaving Significant Money on the Table

"I know I should be renting it, but I don't know where to start."

"I tried self-managing. It consumed my weekends and I still underearned."

"I'm with a big management company and I feel like a number."

What "Full Service" Actually Means

Professional Photography

Dynamic Pricing

24/7 Guest Support

Hotel-Standard Cleaning & Prep

Multi-Platform Marketing

Maintenance & Compliance

We Don't Just Manage Properties. We Own Them.

What Your North Shore Property Could Realistically Earn

Estimated Annual Rental Income

Shore Way vs. Your Other Options

A Glimpse at What We Manage

Trusted by North Shore Property Owners

Get Your Free Property Assessment

Boston's Top-RankedVacation Rental Manager

Your North Shore Property
Should Be Working
Harder.

Most North Shore Owners Are Leaving
Significant Money on the Table

We Don't Just Manage
Properties. We Own Them.

Trusted by North Shore
Property Owners

Get Your Free
Property Assessment

Boston's Top-Ranked
Vacation Rental Manager